Wednesday May 14, 2025

Episode 18: Use Reviews to Get Higher Paying Jobs with Nick South

In this episode of The Huge Insider Podcast, host Sid Graef sits down with Nick South, Director of Sales at SoTellUs, a review automation platform helping over 20,000 businesses in 50+ countries. Nick shares the game-changing truth that customers are willing to pay 31% more for companies with top-tier ratings (4.7–5.0 stars). But reviews only work if people see them. Nick explains how to strategically showcase your best reviews on your website, social media, and marketing channels to instantly build trust and credibility—turning social proof into higher-paying jobs. You’ll also hear about SoTellUs' tools to automate your review and referral collection process, saving you time while maximizing impact. This is Part 1 of a two-part series on leveraging reviews to grow your business. Be sure to grab the free downloadable action guide to help you implement this week's strategies at www.thehugeinsider.com.

Show Notes

Resources Mentioned

Guest Information

  • Nick South – Director of Sales at SoTellUs
    https://sotellus.com
    (No direct social links provided in the episode)

Contact the Show

  • Call or Leave a Voicemail
    (804) 600-4843
    (Spells 804-600-HUGE)


    Transcript:

    Sid Graef:
    Welcome back to The Huge Insider Podcast. It's Sid Graef here, and The Huge Insider is the show for home service professionals who are striving to break the million-dollar revenue mark. If that's you, you're in the right place. Here’s the thing—we want to help you skip the BS, and there's plenty of it out there.

    We want you to skip the BS and get real wisdom from experienced business builders. We've gathered wisdom and insight directly from seven- and eight-figure business owners—people running companies that do anywhere from two million a year to forty million a year. And we bring you their best insights, all focused on a single topic each month.

    And these are real owners. These are the ones quietly building empires behind the scenes. This month, we're focusing on the things you must do to get and keep happy, profitable clients. These four things are quality control, reviews, referrals, and long-term retention. And today's topic is reviews.

    We’ve got several of the eight-figure business owners in our network that have great review processes, but they all have one thing in common—they rely heavily on automation software to get those reviews. So rather than have me or someone else talk to you about how we do our reviews, we've gotten in touch with Nick South, and he's the Director of Sales for SoTellUs.

    SoTellUs is a company dedicated to helping companies get more reviews and referrals. They're an automation software that handles that type of technology and a whole lot more. They’ve helped over 20,000 companies in over 50 countries to gain more reviews. So rather than me talking about my process, which is just my way of thinking about it, we’ve got the guys that obsess about millions of reviews every single day to share with you some insights on a simple process to get more reviews and the value of good reviews.

    So this is going to be a two-part series, and I want to introduce you to Nick South again. He's the Sales Director at SoTellUs. Let's hear from Nick. And last thing before we dive in—we’ve got a downloadable action guide for you, and it's available at thehugeinsider.com.

    Let’s get into it.

    Nick South:
    Hey guys, Nick with SoTellUs here again. Today, what I want to talk to you about is how to maximize your reviews to get higher-paying jobs.

    So now, when you get reviews and you collect them—let's say you're somebody right now who's sitting on, you know, 50 or 100 awesome five-star premium reviews from your clients—now, it's great that you have these reviews, but think about this: If nobody gets to see them, what good is that doing for you?

    Okay, so ponder on that a little bit because if nobody can see how many satisfied customers you’ve actually serviced, people don’t know how good you really are. So you need to find ways to maximize these by putting them in different places.

    Number one being your website. Every time somebody goes on your website, you should have something there that's going to get their attention—instantly build some trust. That’s what reviews will do. They'll catch their eye and, at the same time, build trust in their decision to work with you because they're going to see all of these happy customers that you've serviced in the past.

    There are tons of studies that show people with five-star ratings are able to charge even 31% more on jobs than those who have four stars or less. 4.7 to 5.0 is the best range you could possibly be in.

    And again, leveraging these reviews, putting them on your social medias, different pages on your website that are backlinking, things like that, because reviews and utilizing them—it’s just like utilizing content. But here’s the thing: everybody posts content, and it’s important—hey, it’s great—you need to post different things about who you are or what you’re doing. But what customers want to see the most is case studies, social proof, proving that you are able to do exactly what you say you can.

    Right? So aside from all the really cool and pretty posts and stuff like that you’re putting out there, customers want to know that you are trustworthy and that you do have other happy, satisfied customers.

    Okay? So those are easy ways to be able to leverage those reviews. Also, other ones would be like posting them onto your socials, tagging the customers, getting them on multiple pages.

    Now, think about that—about different ways you could do that. This is something that we help out with—leveraging them heavily across multiple places online. Obviously, we’d love to talk to you about it, but have a great day.

    Sid Graef:
    Okay, that’s Nick with SoTellUs, and that is one aspect of the value of having great reviews. If you've got great reviews, you can charge more for your services because people have more trust, and they will pay more for a trusted experience. Pretty cool, right?

    So how do you go about getting reviews? What’s your review process? You’ll learn more about the process of how to actually get reviews in tomorrow’s episode with Nick.

    In the meantime, download our five-page action guide that will help you execute this week's strategy. And that strategy is getting more reviews to make yourself really difficult to compete with. Get that action guide at thehugeinsider.com.

    And here’s the thing, man—if you’ve gotten value from this podcast, share it with your friends, post it online, give us a review, that kind of good stuff. It would really mean the world to us.

    Here are some other free resources and great resources for you as you level up your business:

    Number one is our free newsletter, it’s called The Huge Insider, and it’s available at—guess what—thehugeinsider.com. It’s weekly, it’s free, and it’s straight actionable insights directly to your inbox every single week.

    Next, we have our Facebook group and community, also available at thehugeinsider.com. Join our Facebook group, be a part of the conversation, ask questions to get help, help others when they need it. It’s a great community.

    And last is The Huge Convention. That is the ultimate event. It’s every year, it’s for home service business owners just like yourself. And this year, we’re back in Nashville, Tennessee, August 20th through 22nd. Tickets are dirt cheap right now, so grab yours at thehugeconvention.com before prices go up.

    And here’s the thing—the day I’m recording this, tickets are priced at $229, but June 1st, 2025, those tickets go up to $299. So if you’re thinking about going to the convention, go ahead and lock in your ticket now at a less expensive price and save a few bucks. You can thank me later, or you can just buy me a beer at the convention. That’d be cool.

    In the future, if you’ve got questions or you have topics that you would love to see handled, you can let us know literally by making a phone call. I know this seems kind of old school, but we like to hear people’s voices.

    Call us at (804) 600-4843. That spells 804-600-HUGE. Call us and leave us a message and say, “Hey, I would really love to hear this topic handled,” or if you’ve applied something you’ve learned and you have a victory story, you’ve got a big win, share it with us. We’ll feature you in the future.

    With that, don’t just listen—take action. I’m Sid Graef, this is The Huge Insider Podcast. We want to help you win and prosper in the marketplace.

    We will see you next time.

     

 

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