Thursday May 15, 2025
Episode 19: Maximize Your Reviews with Nick South
In part two of this series, host Sid Graef is back with Nick South from SoTellUs, diving deeper into how to maximize your reviews and turn them into powerful marketing tools that bring in higher-paying customers. Nick reveals that reviews are the most trusted form of content because they serve as word-of-mouth proof that your business delivers on its promises. In fact, companies with a 4.7 to 5.0-star rating can charge up to 31% more than lower-rated competitors. But it doesn’t stop at collecting reviews—you need to get them seen. Nick explains how SoTellUs helps businesses automate review sharing across websites, social media, SEO landing pages, and even your customers' personal networks—amplifying your reputation and reach. This episode highlights how review visibility = revenue growth. Be sure to grab the free downloadable action guide at www.thehugeinsider.com to start putting these strategies to work today.
Resources Mentioned
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Learn more about SoTellUs. We love and use them, and asked if they could hook you up with a special offer.Get it here
Transcript:
Sid Graef:
Welcome back to The Huge Insider Podcast. It’s Sid Graef here, and this is part two this week with our conversation with Nick South from SoTellUs, talking about the value of the review, how to maximize your reviews, and how to get more reviews.
So today, I just asked him the question. I'm like, “Hey, you’ve got good reviews. How do you maximize those? What can you do with a review that is not obvious, and how do you do that?” So he shares some real wisdom, some insights, and some eye-opening ways you can utilize the reviews you’ve already got to really impact your business and make more money on the jobs that you’re doing.
So with that, let’s dive in. Here’s Nick with SoTellUs.
Nick South:
Hey guys, Nick with SoTellUs again. So I wanted to talk about how to maximize your reviews to get higher-paying jobs.
Okay, so the first thing I want you to think about is: if you get a ton of awesome, happy five-star reviews from your clients, but nobody gets to see them, what good is that doing for your business?
I work with a ton of businesses, and a lot of people want to come in to get reviews. The biggest thing is they want reviews to help get found, push customers over the edge, attract new clients, and increase their online rankings on Google, their websites, and other places like that. And those are the real reasons to get reviews.
It’s not just to get them to say, “Look how many reviews I’ve got.” It’s time to take those reviews and get them found. Because reviews are another form of content. But I’ll tell you why it’s the best form of content—because it’s not just something saying, “This is who we are or what we do,” or “Here’s some tips and tricks on these new things.”
No, it’s literal social proof. It’s the most attractive content for a customer because it’s showing them that you are a person of your word, that you are able to fulfill the promises you give to your customers. And that’s what they want to see. You’re selling them the experience through another person’s word of mouth.
That is insanely powerful. And just so you guys know, if you Google a stat, you’ll see that businesses that actually have up to a five-star rating are able to charge up to 31% more for their services compared to those who have four stars or lower. So a 4.7 to a 5.0-star rating is peak—that’s where you want to be at.
And leveraging those reviews by putting them on different places is going to be dramatic for your online presence and reputation.
Like for our system, what our system does is it automatically takes all reviews, puts them on your website, your social media sites. We even run SEO with them by giving every review its own landing page and backlinking them to your site.
We use them to optimize your Google Business Profile in more ways than just one. And the biggest thing is getting your customer who just gave you that five-star review to instantly share it on all their different social media platforms by the click of a button. And not only do they share the review, but they’re also sharing an incentive or some kind of offer from your company.
So all of their—on average—500 friends can literally see a word-of-mouth referral from their friend talking about your business with some form of incentive.
Those are some easy ways to start maximizing reviews. It’s how we do it, and it has worked out phenomenal for over 8,000 businesses in 33 countries.
So, hope you guys got something out of this, and I can’t wait to see you at The Huge.
Sid Graef:
So how cool is that? This is more ways that you can maximize the value of a review.
So tomorrow, we’re going to be back with Nick, and he’s just going to give us a simple three-step process on how to get more reviews.
Here’s the thing—The Huge Insider—we’re all about helping you win in the marketplace. We want to see you prosper and win in the marketplace, and we’ve got the free action guide that you can download about how to get more reviews. It’s available at thehugeinsider.com.
There’s a whole bunch of other resources there like our Facebook community and the information about The Huge Convention coming up August 20th through 22nd in Nashville, and our Huge Mastermind.
So download your action guide, dig in, apply the stuff that you’re learning, and we will see you next time.
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